4 Key Pieces of Content to Start Your SEO Strong

Taylor Elizabeth Rose
@telizarose
TaylordInk.com/4SEO

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Objectives

  • Why your website NEEDS a blog.
  • Defining your place online.
  • Four key pieces of content.
  • Optimizing and distributing your content.

The days of static content are dead.

Define your place online

Audience, Voice, Reputation

What is your voice?

How is voice different from tone?

Content Matrix

Persona1Persona2Persona3
TrustworthinessKey Message Key Message Key Message
Quality Key Message Key Message Key Message
Value Key Message Key Message Key Message
Convenience Key Message Key Message Key Message

Keyword Research

This is how people will find the content you create.

Top free tools

  • The Hoth 
  • Google Related Searches
  • Google Search Console
  • Google Trends
  • Keywords Everywhere

Suggested questions and related searches help you find search intent optimized keyword clusters.

Google Keyword Planner

  • Check search volume and CPC. 
  • Start your site with the term that has the most traffic. 
  • Take note of the other search terms for future content.

Create a Template

  • Target Audience
  • Value to the Reader
  • Call to Action
  • Primary Keyword
  • Keyword Cluster

4 Key Pieces of Content

  • Company News
  • How-To
  • Curated List
  • Download

The first content on your site defines your company’s voice and place online. 

Company News

  • Launching a Company 
  • Launching a New Product, Service, Brand, etc.
  • Hiring a Key Employee (CEO)
  • Major Updates and Changes to Current Products 
  • Behind the Scenes 
  • Development Process Updates

How-To

  • Research “how-to” terms related to your products or services. 
  • Ask yourself, “What are my customers looking to do? What do they need to know HOW to do?” 
  • Give real value to your potential customers, but don’t give them information that will send them away. 
  • Provide detailed directions and links to any relevant resources.

Curated List

  • Top # [keyword] for [target audience related term]
  • # [type] videos for [target audience]
  • Reviews for your business from Google, Yelp, Facebook, Yellow Pages, etc.
  • Resources for [target audience related term]

Downloadable Content

  • Ask yourself what your customers might find useful when using your services. 
  • Design it to look professional easily using Canva or a similar tool. 
  • Require email input in order to download the guide to grow your email list.
  • Run through the user-flow yourself before you send it out through social and email.

Four pieces of content… Now what?

SEO Checklist

  • At least one H2 has your primary keyword.
  • Other headings use keywords.
  • At least one alt tag contains your primary keyword.
  • Other alt tags contain additional keywords from your cluster.
  • Your primary keyword and any additional keywords from the cluster (that fit) are in the first paragraph.
  • The Search Engine Meta Title has the primary keyword.
  • The Search Engine Meta Description has your primary keyword.

SEO Plugins

  • Yoast SEO 
  • All in One SEO Pack 
  • SEO Framework

SMO Plugins

  • Better Click to Tweet 
  • Revive Old Post
  • Easy Social Share Buttons

Without relevant content, there is nothing for Google to find.

An amazing SEO graph that rises to betweek 4K and 6K impressions and clicks from 0 in one year.

These slides were made with ❤️ in Gutenberg.

Thank you!
Taylor Elizabeth Rose
@telizarose
TaylordInk.com/4SEO

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