How much more could you boost the visibility of your website if you optimized your writing strategy? This course will take your writing to a new level.
Writing for an online audience isn’t the same as writing an academic paper, a business proposal, or even an email. It’s different than a social media post, too. A post or a page on your website is crawled by search engines to assess its ability to fit someone’s search intent.
With any kind of website content or blog post, your writing needs to accomplish 3 things:
- Get found by the right audience using search engine and social media optimization.
- Engage readers with easy-to-digest content that gives them added value.
- Inspire some sort of action or accomplish a goal.
All three are a lot easier said than done. Some people often even think they know how to write for SEO well, but they miss the mark. Others might write well for SEO, but fail to truly engage the right audience or any audience at all.
Write better content.
Who is this course for?
This course is for anyone who already writes content for an online audience. Ideally business owners/entrepreneurs, marketers, website designers/developers, and bloggers.
Anyone ages eighteen and above can take this course. (Sorry, I don’t want to be responsible for minors running around with free reign on the internet).